The limited content message exception in the CFPB’s Reg F presents an opportunity to strengthen your brand, which ACA attorney member Tricia Ann-Olson Zachary will cover in a Hot Topic webinar Aug. 5. Here, she explains why branding is important—especially now—in the ARM industry. Many years ago,...
Do you want to generate more sales from LinkedIn? Wondering how best to use your profile, company page, and LinkedIn messages to promote your product or service? In this article, you’ll discover how to sell on LinkedIn without ads. Why You Need to Be Using LinkedIn for Organic Selling One key...
Business-to-business (B2B) marketers, the c-suite isn’t the target. Sorry if you were hoping to hear otherwise. Despite the pleas from the sales and product organizations, unless you have a solution for a c-suite-level issue (and few companies have that), they are most likely not your audience,...
Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple infographic that breaks down the differences between B2B and B2C companies:It's clear to see that B2B...
According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners. Our pages must be the first ones to welcome them, whether they are...
It’s critically important that you reflect on your past year, discern what you’ve done well, and look directly at the areas where you didn’t meet your expectations. Asking and answering the hard questions, then committing to improving in the areas that were problematic for you, is how you get...
Every hour of every day, we bear witness to hundreds of marketing messages. In fact, it has been reported that we are exposed to any number between 4,000 and 10,000 ads each day. It is therefore unsurprising to know that 78% of UK consumers are frustrated by marketing messaging from brands who...
Recently I was teaching a class on negotiation for salespeople. I set up a buyer–seller role play scenario and I asked two participants to work through the scenario in front of the rest of the class. Both were provided with the pertinent information they needed to secure a good deal; all they had...
"Willy: I don't know why—I can't stop myself— I talk too much. A man oughta come in with a few words. Charlie's a man of few words, and they respect him. Linda: You don't talk too much, you're just lively." Death of a Salesman by Arthur Miller We all have sympathy for poor Willy Loman in Death of...
We talk a lot about empathy in business, but we don’t make the idea practical and tactical for salespeople, making it easy to execute. Thinking like a client can help you discover what they might need from you and how you can best help them. Here are nine questions that are worth answering, either...
Want to make a great first impression, sell more products and be the most memorable personality in every Zoom meeting? I don’t know about you, but I’ve been attending a record number of Zoom meetings and webinars lately, and most of them do not look or sound very good. In fact, they’re mostly...
An elevator pitch is one of the most basic and essential tools in any successful salesperson’s repertoire. A great pitch is short, straight to the point and can be a key factor for landing a sales opportunity. Typically, an elevator pitch is no longer than two minutes. It concisely describes your...