News & Tips

Providers Flexing Their Debt Collection Muscles

With uncompensated care growing alongside the prevalence of high-deductible plans, providers are looking for ways to collect on unpaid bills. Piedmont Health is requiring patients who will responsible for their entire bill to pony up a quarter of the amount before receiving non-emergent services....

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How Marketers Create a Strong Persona

Because marketing strategy encourages an accurate grasp of the needs of the customer, the process of developing and expanding this understanding can be complex. One tool used is personas…creating descriptions of customers in specific segments. I asked Randy Frisch, CMO of content experience...

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The Problems With These 5 Common Hiring Practices

There is a dark side to behavioral questions and personality tests. It’s very rare these days to get a job without going through some sort of interview process, whether it be over the phone or in a boardroom with two or three panelists grilling you about your skills and expertise. It’s a process...

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Why Businesses Struggle with Email Security

Every day, in businesses around the world, the following scenario occurs: An executive assistant receives a fraudulent email, supposedly from the CEO, requesting assistance with a new project and asking when she would be able to help. This scenario can end in one of two ways. In some cases, the...

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7 Ways to Set Up a New Hire for Success

No one has a bigger impact on new employees’ success than the managers who hired them. Why? Because more than anyone else the hiring manager understands what his or her people need to accomplish and what it will take — skills, resources, connections — for them to become fully effective. Managers...

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The Top 5 Leadership Mistakes You Might Be Making

Avoiding common pitfalls to become a better leader. As a chief people officer, I have a front-row seat to watch some leadership careers flourish - and some crash and burn. Here are the five most critical mistakes that derail promising careers. 1. You think you have to know everything. I once...

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