News & Tips
The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process
For many organizations today, lead generation is the Achilles’ heel of business development. They spend tons of money to hire closers — salespeople who are fired up and ready to close business — but they aren’t generating enough leads to keep them busy. How can your organization build a lead...
Shot Across the Bow: “Parroting” TCPA Allegations from “Case to Case” May Be Subject to Sanctions
The Middle District of Florida just issued a sternly worded warning to TCPA plaintiffs and their counsel, stating that pre-suit investigations are a necessary pre-requisite to filing their claims – otherwise sanctions may be warranted. In Tormenia v. Lvnv Funding, 2019 U.S. Dist. LEXIS 12662 (M.D....
Eight Ways to Encourage Cybersecurity Compliance Among Employees
For most modern organizations, cybersecurity has become a top priority. From basic protocols like firewalls and two-factor authentication to restricted administrative and network access, companies are taking steps toward tighter security in order to avoid becoming the next victim of a corporate...
Managing Millennials, the Path to Success for Your Business
There are millions of millennials around the U.S. Despite their tainted reputation, it's time we realize the facts of what it really means to be Generation Y. Want to succeed in growing your business? Then one skill you’d be wise to learn is how to manage and motivate millennials. After all,...
6 Interview Questions to Ask When Short on Time
Delving into a candidate’s motivators as well as asking frank, focused questions are two of the many strategies that Nanette Foster applies to her recruiting success. As the president and electrical manufacturing recruiter for Foster Conner Recruiting, Foster vets candidates for original equipment...
This Overlooked Hiring Risk Cost an Entrepreneur $100,000 in 5 Months. Here’s How You Can Avoid It
When entrepreneurs talk about the risks their businesses face, they most frequently mention concerns in areas such as capital (e.g., having enough to fund operations or growth), competition (e.g., being able to stay ahead of what their competitors are doing), or the economy (e.g., being prepared...
Providers Flexing Their Debt Collection Muscles
With uncompensated care growing alongside the prevalence of high-deductible plans, providers are looking for ways to collect on unpaid bills. Piedmont Health is requiring patients who will responsible for their entire bill to pony up a quarter of the amount before receiving non-emergent services....
How Marketers Create a Strong Persona
Because marketing strategy encourages an accurate grasp of the needs of the customer, the process of developing and expanding this understanding can be complex. One tool used is personas…creating descriptions of customers in specific segments. I asked Randy Frisch, CMO of content experience...
The Problems With These 5 Common Hiring Practices
There is a dark side to behavioral questions and personality tests. It’s very rare these days to get a job without going through some sort of interview process, whether it be over the phone or in a boardroom with two or three panelists grilling you about your skills and expertise. It’s a process...