News & Tips
TCPA In Jeopardy? US Supreme Court Reviews Constitutionality
On Wednesday, May 6th, the U.S. Supreme Court will hear oral argument in a case concerning the scope of the Telephone Consumer Protection Act (“TCPA”) that is of great interest to businesses and communications industry practitioners. In William P. Barr et al. v. American Association of Political...
Why Most Post-Pandemic Predictions Will Be Totally Wrong
Just examine all the predictions we made during 9/11 and the Great Recession. A deadly global pandemic is a self-evidently world-changing event. But world-changing how? While the coronavirus nightmare is nowhere near resolution, we are awash in predictions about what will come next, how our...
Be a Perfectionist for Client-Facing Material
Cutting corners in the traditional sense is slimy and sometimes illegal. A construction company could cut corners by using cheap materials. That’s really bad. I hate the idea of lazy shortcuts. If the idea of cutting corners gives you a panic attack, I’m right there with you. But why do people...
Don’t Follow Your Gut (and What to Do Instead)
How should we make decisions in life? Dr. Gleb Tsipursky, a behavioral economist and cognitive neuroscientist, says that whatever you do, Never Go With Your Gut. It’s such bold advice that Dr. Tsipursky decided to make it the title of his latest book. In this interview, Dr. Tsipursky discusses his...
Your Cybersecurity Spring-Cleaning Checklist
Follow this comprehensive checklist to complete a cybersecurity spring-cleaning this season. For small business owners, tidying up your digital space means conducting a virtual sweep of your website and organization's security practices. I recommend that small business owners use the following...
Virtual Onboarding of Remote Workers More Important Than Ever
The power of connection during this time cannot be overstated. Most organizations have transitioned to remote work in response to the coronavirus pandemic, making completely virtual onboarding of new hires a necessity. But providing a superb onboarding experience virtually can be a challenge for...
25 Ways to Make Your Zoom Meetings Awesome!
Want to make a great first impression, sell more products and be the most memorable personality in every Zoom meeting? I don’t know about you, but I’ve been attending a record number of Zoom meetings and webinars lately, and most of them do not look or sound very good. In fact, they’re mostly...
Your Company Should Have a Podcast For Its Employees, Especially Now
Some of the greatest minds of our time, from Fortune 500 CEOs to startup founders to creative directors, are hosting podcasts. Matt Zelesko, the Chief Technology Officer of Comcast Cable, is one of them. On his podcast, Z Time, he talks candidly about his career, interviews other thought leaders,...
Preserve What Works: Principles of Communicating While Working Remotely
The abrupt shift to working from home means that many of us are rewriting the rules for business communications in real time. As we are figuring out what our new normal looks like, it's reasonable to feel overwhelmed, but it's also important to keep our wits about us and preserve the things we...