News & Tips
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's clear that strong branding is crucial in B2B, where it enhances the effectiveness of...
4 Mistakes New Leaders Make
Welcome to leadership. Welcome to your newly appointed position as the team leader. Or if you’ve been in leadership for a while, welcome to the realization that we are always growing and learning as leaders. And part of that growth involves examining our past beliefs and actions and considering...
Working with a Difficult Direct Report
Dear Brittney, I have a direct report. He is very volatile, not at all a team player. Everyone gets along great in the department except him. He always tries to point out everyone’s faults but not his own. He is very difficult to talk to. How can I overcome this? Signed,Leader of Difficult Direct...
10 Key Questions to Ask Before Making Any Major Business Decision
Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision...
Understanding How to Fix Things When They Go Wrong
Each of us has faced at least one event in our lives when things didn’t just go our way. When circumstances end up going “wrong,” it simply means that events unfolded in a way that we weren’t expecting to happen. However, when things don’t go our way, it can cause us to rapidly go into “crisis”...
How the Office will be Different for Workers When They Return
As workers get ready to return to the office, the workplace that will welcome them will be drastically different than what they remember pre-pandemic. While the spread of the highly contagious Covid delta variant has pushed back the return-to-office plans of companies like Amazon, Apple, Facebook,...
Everything You Need to Know About Vaccine Mandates, From an Employment Lawyer
Small businesses should evaluate what works best for their needs and employees, regardless of policies from big companies. As the coronavirus surges during a fourth wave, companies are scrambling to keep their workplaces safe. With news that the Pfizer vaccine has now obtained full Food and Drug...
Why Small Businesses Should Consider Business Continuity Planning
Resilience, or a lack thereof, has been a defining theme of the past year. Amid economic strife and a public health crisis, businesses naturally divided along two lines: the prepared and the unprepared. Even then, most did not escape without bruises. This division also seemed to fall along another...
What’s the Fix for the Great Resignation? Hire Generalists and Train Them
The pandemic forced companies to rethink the onboarding process and now it's time to update the hiring process. Return to the office plans are in flux and the threat of the Great Resignation is still looming. The pandemic forced companies to rethink the onboarding process and now it's time to...