News & Tips
Four Ways a CRM Can Improve Marketing Campaign Success
Every hour of every day, we bear witness to hundreds of marketing messages. In fact, it has been reported that we are exposed to any number between 4,000 and 10,000 ads each day. It is therefore unsurprising to know that 78% of UK consumers are frustrated by marketing messaging from brands who...
Recruiting Remote Workers is Different. Here’s How to Tackle the First Step
Attracting the strongest remote workers begins with your approach to writing a remote job description. Here are 8 things you must include. According to a new FlexJobs survey of people who have been working remotely during the pandemic, 65% would prefer to work remotely full-time post-pandemic,...
Onboarding: Welcome and Performance
A three-pronged framework can help you create an effective onboarding process that enables new hires to learn and then apply what they know to their work. I worked for pharmaceutical company Pfizer Inc. for 18 years, but I will never forget my first day. I was very excited when I arrived at work,...
Why Requiring a Resume is Ruining Your Chance at Finding a Good Hire During the Pandemic
Your most savvy job hunters may not include newly developed soft skills or evidence of “micro-learning” on the typical one-pager of work experience. By September this year, 1 in 3 Americans no longer worked for the same employer they started with at the beginning of 2020. Job markets are shifting...
Leaders: Here’s Where You Should Tap the Brakes to Move Faster
Few argue over the need for speed when responding and adapting to crisis and rapidly changing circumstances. For a few decades now, adapting to the rate of change has been the mantra in business writing and strategic thinking. McKinsey's landmark research, captured in the book "Beyond...
Less is More: Communication Tips for Maximum Impact
In this era of communication at our fingertips, social media with limited characters, and short, 80,000-word books, it’s imperative to make a point quickly, succinctly and with maximum impact. Our “lizard” brains are impatient: if we don’t capture another’s attention within a short period of time,...
Three Classic Negotiating Mistakes
Recently I was teaching a class on negotiation for salespeople. I set up a buyer–seller role play scenario and I asked two participants to work through the scenario in front of the rest of the class. Both were provided with the pertinent information they needed to secure a good deal; all they had...
Wave of Federal Lawsuits Slam Furnishers for “Inaccurate” Credit Reporting of Accounts in Bankruptcy
Consumer attorneys are manufacturing the recent surge of Fair Credit Reporting Act (FCRA) lawsuits nationwide against creditors and debt collectors that credit report on accounts included in a consumer’s bankruptcy. Cases in this latest wave of consumer lawsuits typically assert that prior...
Virtual Background Do’s and Don’ts
With typically in-person meetings largely online these days, it can be difficult to set the stage for a successful meeting. While you can create an ambiance with lighting, music, staging, etc. in person, can that be replicated online? Is a virtual background tacky or useful? We believe that, if...