News & Tips
The Real Audience for B2B Marketing is not the C-Suite. Here’s Who You Need to Target
Business-to-business (B2B) marketers, the c-suite isn’t the target. Sorry if you were hoping to hear otherwise. Despite the pleas from the sales and product organizations, unless you have a solution for a c-suite-level issue (and few companies have that), they are most likely not your audience,...
9 Out of 10 Organizations are Switching to Hybrid Working, According to a McKinsey Survey
Nine out of 10 organizations will be combining remote and on-site working, according to a new McKinsey survey. This is following the proof that businesses are able to adopt remote working, continue to be productive, and see employee satisfaction rise as a result. These eight charts show the...
Ten Things to Say Besides Yes
It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings...
Seventh Circuit Holds There is (Still) No Standing for Bare Allegations of FDCPA Violation
Here at CPW, we’ve covered many decisions addressing the need for Article III standing when pleading a claim in federal court. A recent decision out of the Seventh Circuit is the latest to affirm that requirement, this time under the Fair Debt Collection Practices Act (“FDCPA”). In Markakos v....
Five Ways to Create Engaging Content That Converts for Your B2B Business
Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple infographic that breaks down the differences between B2B and B2C companies:It's clear to see that B2B...
A New Model for Leadership Coaching
The “Inside Out” coaching approach focuses on the individual’s psyche and advocates changing the leader’s mindset first; behavior naturally and quickly follows. The difference between leaders and managers is powerfully articulated by the great business theorists, Dr. Peter Drucker and Dr. Warren...
Retention and Recruitment: What Leaders Need to Know in the Post-Pandemic Workplace
We all anticipated that the world would be different when we returned from lock-down to (semi)normal operations. But who could have predicted the post-pandemic employment landscape in which we find ourselves? One in which: Nearly 3 million women have dropped out of the labor pool People continue...
What Should Your Business Still Be Doing Manually, Anyway?
When it comes to business processes, many companies try to automate as much as possible to help save time and streamline operations. From accounting software to social media tools, there are countless ways to automate small and large tasks alike. But, automation isn’t for everything—contrary to...
No Matter the Size of Your Business, You Must Take Security Seriously
The automated attackers who are out there ready and willing to get you don't care how small your business is. I recently wrote about using passwords correctly, and a reader replied: "I've been getting told this for years, but who's ever going to attack my 12-employee business?" This isn't the...