News & Tips
7 Financial Metrics Every Entrepreneur And Business Owner Needs To Master
In a meeting recently, a successful serial entrepreneur, who wants to shift to becoming a full-time investor, remarked that they were going back to school to get an MBA at the age of 45. I asked, why? The answer was surprising to me. Even though this entrepreneur had built several companies (north...
12 Questions Managers Should Ask Their Employees in Order to Lead Them Well
One of the best ways to learn how to manage your employees is to ask them questions. If you pose the right questions, you’ll get to know what motivates your employees and what their goals are. You can then use this information to manage them more effectively and help them succeed in their jobs. To...
9 Critical Strategies to Attract and Retain New Workers
If you can't find workers, you're not alone. At each keynote speech I give, I ask the audience to raise their hands if it's difficult to hire new employees. Just about everyone raises their hand. I then ask if they have trouble retaining them. Again, nearly everyone raises their hand. As the U.S....
Encryption Helps Companies Avoid Breach Notifications
With nearly twice as many firms suffering a breach compared with the previous year, limiting the damage becomes more important, a survey finds. Companies that encrypt sensitive data have a significant chance to avoid the most major costs from a data breach because the theft of encrypted...
The Real Audience for B2B Marketing is not the C-Suite. Here’s Who You Need to Target
Business-to-business (B2B) marketers, the c-suite isn’t the target. Sorry if you were hoping to hear otherwise. Despite the pleas from the sales and product organizations, unless you have a solution for a c-suite-level issue (and few companies have that), they are most likely not your audience,...
9 Out of 10 Organizations are Switching to Hybrid Working, According to a McKinsey Survey
Nine out of 10 organizations will be combining remote and on-site working, according to a new McKinsey survey. This is following the proof that businesses are able to adopt remote working, continue to be productive, and see employee satisfaction rise as a result. These eight charts show the...
Ten Things to Say Besides Yes
It seems like every week I speak with executives who tell me they’re burned out or exhausted. And why wouldn’t they be? Everyone has been on a full out sprint for the past year as we’ve run the biggest business social experiment in history. And now, after more than a year of 10 to 12 Zoom meetings...
Seventh Circuit Holds There is (Still) No Standing for Bare Allegations of FDCPA Violation
Here at CPW, we’ve covered many decisions addressing the need for Article III standing when pleading a claim in federal court. A recent decision out of the Seventh Circuit is the latest to affirm that requirement, this time under the Fair Debt Collection Practices Act (“FDCPA”). In Markakos v....
Five Ways to Create Engaging Content That Converts for Your B2B Business
Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple infographic that breaks down the differences between B2B and B2C companies:It's clear to see that B2B...